• Table of Contents

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0ff70a7a-d269-4b9e-b99c-eb8f34e35cbd/Property_1Variant6.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0ff70a7a-d269-4b9e-b99c-eb8f34e35cbd/Property_1Variant6.svg" width="40px" /> What are values and why do they matter? Values define our culture. They guide who we hire, how we work, what we prioritize, and how we reach our mission, our vision, and our strategic goals. They are Nestig’s core beliefs and principles. While culture evolves every day — with every new hire and every new decision — values are the compass that guides our evolution.

Unlike other organizations, Nestig supports and embodies the values listed below because we chose them ourselves, and they are what we aspire to every single day.

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Core Values

Made with Kindness

For everything we do from manufacturing to collaborating as a team, we lead with kindness.

Do's

• Acknowledge and celebrate the wins of others
• Treat one another with respect
• Assume best intent from others

Don'ts

• Say "that's not my problem"
• Be a jerk
• Get a big head

Imagine a Better Way

We think big and challenge the status quo.

Do's

• Challenge the status quo
• Learn from the kids- be curious, learn new things and suggest new ideas
• Take ownership and execute end-to-end
• Invent and simplify

Don'ts

• Settle for "that's how we've always done it"
• Lose your beginner's mindset

Insist on High Standards

We produce great work and great products that we take pride in

Do's

• Push for continuous improvements to our products/process
• Provide meaningful feedback allowing people to reach their potential
• Hold yourself accountable and own up to your mistakes

Don'ts

• Let sub-par work/product quality slide

Invest in the Future

We think long term at Nestig and we don't trade short term wins for long term losses

Do's

• Hire and develop the best talent
• Spend time training and learning
• Anticipate future challenges and take steps early to meet them with success

Don'ts

• Prioritize short term wins at the expense of long term growth
• Neglect the important for the urgent
• Prioritize a team or personal win that is not a win for Nestig

Customer Obsessed

We stay connected to our customers and deeply care about the needs, concerns and joys!

Do's

• Listen, value and take action based on parent feedback
• Follow up and follow through with customers
• Go above and beyond to solve a customer's problem
• Control the end-to-end experience for the customers

Don'ts

• Put our team’s effectiveness or well-being in jeopardy for overly demanding customers

Make It Happen